The S.PLA.S.H. (Sales Platform Studies for Higher Education) project aims to create, test, disseminate and systematize an original learning format, based on e-learning platforms, for courses on international sales and digital selling at European level, in order to develop the skills for university (undergraduate) students, enrolled in business, marketing and sales university programs. Moreover, a sales competition online will take place simultaneously in the four countries of the partnership.
The expected results concern:
The design and systemization of a new interdisciplinary teaching for university education, centred on international sales and digital selling, based on blended methodologies, including e-learning platforms and also training moments based on social learning theory, i.e. moments of confrontation in presence, such as sales competitions. The new course will serve as a pilot format, adaptable and implementable for use in different degree courses
The creation of Open Educational Resources in the form of interactive video training pills and narrative branched scenarios
The involvement of a panel of 65 (20 IT, 15 AT, 15 FI, 15 DK) students in the experimentation of the new educational program and in the online sales competition
The creation of an adaptability manual of the new training contents (OERs) for existing e-learning platforms
The creation of moments of international confrontation between students, in an accessible and remote form, through the creation and setting up of an online sales compe
The promotion of meetings and recruiting occasions with the business world, through simulations of real work situations and careers moments
The creation of stable links between education institutions, businesses and territories, creating relationships systems in which the sharing of knowledge, experiences and reflections favours the co- creation of value and relational capital on European basis
Increase in post-graduate employability in the international sales and digital selling sector and sensitizing small and medium-sized enterprises to the use of digital tools as part of their sales process
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